Marketing Analytics with Google Data Studio Course

With each day, the breadth and depth of available Marketing Data grows and with that your skills and toolsets need to improve in order to keep up with the growing demand for Marketing Analytics work. We asked highly experienced Data scientist and Analytics consultant Jhony Chu, who has worked for large Global organisations to put together this course to teach you how to set up an Analytics Dashboard in Google Data Studio and use the data to help make your manager/executive make key strategic Marketing/Sales decisions. This course is perfect for those who come from a Sales/Marketing background and wish to make a transition to more analytical work or conversely, existing Analysts who would like to work in Marketing teams will greatly benefit from the course.

Course Curriculum

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Module 1: Introduction & Reporting

Module 2: ​Understanding your Audience

Module 3: Performance

Module 4: ​Marketing Channels