Business Manager Set Up, Tour and Tools
Business Manager Set Up
Business Settings Tour
Business Manager Tools
Intro to Audiences – Tour, Custom and Lookalike Audiences
Audiences Tour and How to Use
Custom Audiences
Saved Audiences
Lookalike Audiences
Audience and Pixels
Pixels – What is a Pixel?
How to create a Pixel and Custom Event
How to create Custom Conversions
Ad Quality
Running Successful Advertising Campaigns
Introduction to Ads Manager
Columns
CBO vs ABO
Types of Campaigns
Setting up an Ad
Setting up an Ad – Traffic Ads
Conversion and Video Views Ads
Engagement + Reach Ads
Scaling, Optimizing and Strategies
Scaling
Optimizing
Strategies
Course Notes, Tools and Troubleshooting
Facebook Ads Course Notes
Social Media Toolbox
HLM Facebook Optimization
Customer Avatar Creation
Lead Generation Ad Formats
VA FB Ad Optimization Troubleshooting