Introduction to Google Analytics
Introduction to the course
What is Google Analytics?
Why Google Analytics?
Installation of Google Analytics
Installing the GA’s code
Verifying the installation of the GA’s code
Real time, Audience, Acquisition, Behaviour and Conversions
Real time, Audience, Acquisition
Behaviour
Conversions
Dimensions, Metrics, Data, Hits and Scopes
Dimensions and Metrics
How Google Analytics receives data
Hits and Scopes
Segmentations, Basic and Advanced Reports
Segmentations
Reports _ Basics
Reports _ Advanced
Hierarchical organization of GA, Goals and Outro
Hierarchical organization of GA
Basics of goals
Goals set-up example
Outro
Walkthrough Notes
Hierarchical organization of GA
Basics of goals
Goals set-up example
Outro
Walkthrough Notes