Introduction to Google Ads Course

Google Ads is the gold standard in online advertising. With a focus on search oriented advertising such as keyword, video and display as well as remarketing.

In this very brief course, in under 60 seconds we will get you up and running with your first google ads campaign. This training complements our marketing analytics training where it is very useful for the analyst to understand the mechanics of search advertising.

Course Curriculum:

1. Getting Started

2. Campaign Creation

3. Search Campaigns

4. Display Campaigns

5. Smart Campaigns

6. Video Campaigns

7. Remarketing Campaigns

8. Maintenance & Optimization